Journalism– the work of gathering news
Feature– a story that appeals to a reader due to a human interest angle
Lead– the opening of a news story that contains the 5W’s
Inverted Pyramid Structure (IPS)– the common method of organizing a news story so that the most important information is presented first followed by information of decreasing importance.
Obituary– a news story that reports on the deceased
Advertising– the promotion for sale of a product; the essential means of raising revenue for Journalism publications.
Jingle– a clever lyrical song use to capture viewer’s attention to a product.
Gimmick– a tricky or deceptive device used to attract viewer’s attention to a product
Slogan– a short statement used to identify a product to a potential buyer
Propaganda– the widespread promotion of ideas
Brainwash– a tactic used in journalism to get the consumer to buy a product
Masthead– the identification statement placed on the editorial page that identifies the important personnel associated with the publication
Banner– a headline across or near the top of all or most of a newspaper page. Also called a line, ribbon, streamer, screamer.
B copy-bottom section of a story written ahead of an event that will occur too close to deadline for the entire story to be processed.
Beat– the area assigned to a reporter for regular coverage. Also, an exclusive story.
Break– the point of interruption in a story continued from one page to another.
Byline– the name of the reporter who wrote the story, placed atop the published article.
Cutline– any descriptive or explanatory material under a picture.
Exclusive– a story a reporter has obtained to the exclusion of the competition.
Rowback– a story that attempts to correct a previous story without indicating that the prior story had been in error or without taking responsibility for the error.
Slant– to write a story so as to inﬂuence the reader’s thinking.
Stringer– a correspondent, not a regular staff member, who is paid by the story or by the number of words written.
Jump– to continue a story on another page
Editorial– a news story that represents an opinion
News Story– a story entirely based on facts
Tabloid– a pictorial publication that often sensationalizes a story
Yellow Journalism– news material that misleads or misrepresents facts
Scoop– significant information made available to a reporter
Evergreen Story– items or stories that can be published at any time
Libel– publish information that misrepresents facts and falsely exposes an individual to ridicule.
Flag– the printed inscription that contains the name of the news paper
Editor– a person who prepares material for publication
Blog– a personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis